Seattle Real Estate Agencies

Are you thinking of selling or buying a property in Seattle but do not know where to start? If you are, then you need a Seattle real estate agency to help you in selling or buying your property.

Seattle real estate agencies help find sellers for those who want to buy real estate and help find buyers for those who are trying to sell their real estate. They have real estate agents that assist sellers in marketing their properties to prospective buyers and who are able to sell the property at the highest possible price under the best terms. Real estate agents also help buyers to purchase a property with the best possible price and with a price range reasonable for their budget.

If you plan to sell a property in Seattle, real estate agencies will have your property listed for sale to the public. They will also assist you in preparing the papers that describe the property for marketing purposes. After which, they advertise your property and even put a “for sale” sign on your property that indicates where to contact the real estate agent. In some cases, they hold an open house to show the property to prospective buyers.

On the other hand, if you are a buyer of Seattle real estate, the real estate agencies will find a property in Seattle that will be in accordance with your needs, specifications, and budget. They will take you to some locations of properties that are for sale and give you details of each. However, they will have to prescreen your financial capability to see if you are really financially qualified to buy the property shown.

With all these services provided by Seattle real estate agencies to real estate buyers and sellers, it does make a lot of sense to have one to assist you in your selling and purchasing decision. However, you have to be very careful when choosing a real estate agency because nowadays there are many who operate without the proper license. You have to see to it that the agency has professional real estate agents who obtained a broker’s license.

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Top Three Reasons to Use a Real Estate Agency to Sell or Buy Your Home

You have a home to sell and are wondering if you should do it yourself or if you should use a real estate agency. With a highly volatile housing market, selling your property can be more difficult than ever. Many people think that they can sell their house or purchase a new one on their own. Whether you are selling your home or looking to purchase a new one, using an agency is your best bet to find success. Here are the top three reasons to use a real estate agency to sell your home.

Experience

Using a real estate agent brings with it all the wonderful perks of experience. A good real estate agency will know all the ins and outs of your local market. They are following the buying and selling trends for your target area. With their experience, they can get you the best deal on your new home, or get you the most money for the home you are selling. They are expert negotiators and have experience working with the banks, as well as other real estate agencies.

Save Time

The agency will do all the groundwork for you. After they are aware of what you are looking for to purchase, or what you are selling, they will do all of the research for you. If buying a new home, they will locate the homes in your area that meet your criteria. The agency will set up convenient times for you to go look at only the homes that are suitable.

Your local realtor knows the neighborhood, and probably knows the history of many of the homes up for sale in your area. They can help save time by not taking you to look at inappropriate homes. If you are going it alone, you will probably spend a lot of time looking at homes that aren’t right for you.

If you are the seller, the agency will list your home, and lay all the ground work for finding a suitable buyer. They will deal with showing your home to interested buyers, so you don’t have to take the time out of your busy schedule to do it.

Legal Expertise

With the market swamped with foreclosures and short sales, there are so many legal ins and outs you need to know to purchase or sell a home. Agencies know the laws and legal procedures in your local market. You will be well represented at the negotiating table, and your best interest will always be their major concern. There is so much damage being done to foreclosed homes that working with real estate professionals will help protect your legal rights.

Whether you are buying or selling, working with real estate agencies is highly recommended. There are so many twists and turns in the market today, and you need someone with the expertise representing you.

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Operational Problems to Avoid in a Commercial Real Estate Agency

When you run a commercial real estate agency with many salespeople, it is important to avoid operational problems that stifle listing opportunity and deal conversions. All too often today we see some agents cutting corners when it comes to operational support and backup for the sales team.

You cannot make good commissions when you cut corners.

The common operational problems we see today are usually:

Lack of support staff to assist the sales team with their listings, advertising, database, and contract or lease documentation processes.
The sales team spending too much time on administrative duties therefore not getting into the market and meeting enough of the decision makers.
Little or no database support to capture the qualified enquiry accurately and in a timely way.
Little or no marketing material to assist the sales team with their sales presentations and pitches.
Poorly constructed marketing campaigns that have little relevance to the property precinct or the listed property.
Lack of consistent prospecting and cold calling systems and strategies on the part of the sales team.
Sales staff that do not know how to handle technology in the presentation and marketing process.
Selection of under experienced staff with little or no market presence.

Let’s face the facts; today’s commercial real estate market is challenging and competitive with many agents chasing the same listings. This means that your agency and the sales team should have all the required tools at their fingertips to move on a potential listing and take it to market as quickly and effectively as possible.

Marketing a property today is not an experiment for inexperienced salespeople; the clients and property owners that you deal with really require the best salespeople to help them complete the transaction as effectively as possible.

There is a place for having property cadets learning the trade behind your experienced people; this provides for some succession or growth in the sales team. There is no place for employing poorly skilled or untested salespeople in today’s market; they will cost you money and waste your time.

Key Strategies

Here are some key strategies to help you with the development of a real estate agency in today’s property market:

A new agency business with inadequate funding from the outset will be difficult to sustain momentum. It takes about six months of hard work to get an agency presence and dominance into the local precinct. Signage presence will always help you here but the skills, focus and consistent actions of the sales team will require funding for a solid period of time before leads and opportunities are easily coming to your office.

The agency should have an established business plan focusing on the periods of one year, two years, and five years. It takes about one or two years of sustained hard work with a successful sales and leasing team to break even. The second year will be the year for focusing on the generation of profit, leading into the five year business success plan.

The branding of your real estate office should be consistent across all marketing materials and signboards. All listings should receive a signboard at the time of listing. Signboard presence and dominance will strengthen your market share.

Always strive to get a sole agency or exclusive agency on the properties that you list. Some property markets will let you do this although open listings are more common at the early stages of opening a real estate office. The transition from taking open listings to exclusive listings should therefore be part of your business plan.

Staff training and development should be a regular weekly process. Even the most experienced salespeople will have issues to be developed and improved.

Technology has become a central part of the real estate business for both the agency and the individual salesperson. Up to date computers, mobile telephone technology, and database systems will be needed to support the sales team.

Build your property management portfolio wherever possible from the successful sales and leasing transactions that you undertake. It is a well-known fact that property management portfolio fees will assist the commercial agency to function over the long term during dips or troughs in the property market or economy. The property management portfolio will also become a saleable commodity if extra cash flow is required in the future within the agency.

When you plan your agency business well you can move forward with the right steps. Always test and measure your progress so you can see when something is not working; then take the right remedial action to fix it.

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